Websites & E-commerce.
We design and build websites and online stores for companies in Tuscany and across Italy: fast, crafted in detail and connected to the systems you already run.
From a showcase site to an online store: every project is tailored.
We design web solutions suited to your company’s real needs, with particular attention to the hospitality sector and to businesses that also sell beyond their own region.
Corporate showcase site
A professional online presence to present your company, services and team. A modern, fast design optimised for search engines.
- Mobile-first responsive design
- On-page SEO optimisation
- Contact form and Google Maps
- CMS for independent updates
WooCommerce e-commerce
A complete online store to sell products or services. Catalogue management, secure payments, shipping and orders, all integrated.
- Unlimited product catalogue
- Card, PayPal and bank-transfer payments
- Shipping and inventory management
- Orders panel and reporting
Sites for the hospitality sector
Websites built for hotels, restaurants and accommodation. Booking engine, digital menu, galleries, reviews and integration with the main PMSs.
- Integrated booking engine
- Availability and rate management
- Optimised photo galleries
- TripAdvisor and Google Reviews integration
Landing pages and campaigns
Single high-conversion pages for advertising campaigns, product launches or lead capture. Quick to build, quick to measure.
- Conversion-oriented design
- Google Ads and Meta Ads integration
- A/B testing and conversion tracking
- Form and CRM integration
When your customers are other businesses.
Many of the companies we work with sell mainly to resellers, workshops and distributors abroad. An online store designed for consumers offers almost nothing they need, so the professional buyer looks at the site and then orders the way they always have, by email.
Price lists and terms per customer
Different prices by customer or group, volume discounts, minimum order quantities, payment on terms and quote requests straight from the catalogue.
Connected to your management system
Products, prices and stock aligned automatically. No catalogue to update by hand in the evening, and no shop window still showing items that ran out weeks ago.
Selling abroad
Couriers and shipping costs calculated properly, VAT and customs paperwork handled, returns from abroad, prices and content in more than one language.
An ordering portal for resellers
Sometimes what is needed is not a shop but a private area where the sales network orders on its own. That is closer to custom software development and often pays back faster, because it replaces work someone is already doing by hand.
A few recent projects.
Four projects with different audiences and goals: from restricted trade-only selling to a product catalogue, from an institutional portal to a visitor site.
ITProducts
Wholesale distribution of telephony and IT accessories. Catalogue and prices visible only after registration and restricted to VAT-registered businesses, with a dedicated customer area and no retail sales.
Giovacchino Barni
A company in Monsummano Terme that has traded in glass containers since 1873. An online catalogue organised by product category, from bottles to jars and glasses, with enquiries arriving by email.
Caritas Toscana
An institutional site carrying news, initiatives and information sections, built to handle frequent updates and a broad audience.
Padule di Fucecchio and Lago di Sibolla nature reserves
A portal devoted to nature, biodiversity and birdwatching, built to orient visitors before they set out and to promote the area.
Not just development: a partner who knows your business.
We’ve been building websites for over 10 years for hospitality clients and local SMEs. A website isn’t just aesthetics: it’s a working tool that has to deliver results.
Sector experience
We know the needs of hotels, restaurants and SMEs: we build sites that speak to your customers in the right way.
Performance and speed
Core Web Vitals optimisation, dedicated hosting and Cloudflare CDN: our sites are fast from day one.
Built-in SEO
Correct semantic structure, meta tags, sitemap and on-page optimisation included in every project.
Post-launch support
We don’t disappear after delivery. Updates, backups, security and changes: we’re here for you.
From brief to launch, no surprises.
A clear, structured process to deliver your site on the agreed timeline and budget.
Brief and analysis
We understand goals, audience, competitors and visual style. We define structure, features and delivery times.
Design and prototype
We create the visual layout and present it for approval before writing a single line of code.
Development and content
We build the site, load text and images, and configure SEO, analytics and all the necessary plugins.
Testing and launch
Complete checks across devices and browsers, performance testing, and going live on your domain.
Training and support
We show you how to manage the content independently. We stay available for support and updates.
Websites and e-commerce: the usual questions.
What drives the cost of an online store?
Far less of it is design than people expect. The cost comes from how many products you have and how complex they are to describe, from the integrations with your management system and stock, from the payment and shipping methods you need, and from whether prices differ by customer. A simple catalogue paid by card is one project; the same catalogue tied to your management system with reseller pricing is a different one.
WooCommerce or a custom platform?
For most companies WooCommerce covers everything they need, costs less and stays manageable in house. Custom development earns its keep when the commercial logic is unusual, for instance product configurators, complex price lists, or an order flow that has to follow specific internal rules. We start from the simplest option that holds the case.
Can the store be connected to the system we already use?
Almost always. It depends on which system you run and how it allows data to be exchanged, but in most cases products, prices, stock levels and orders can be kept aligned automatically. This is the point we push hardest on, because it decides whether the store stays current or goes stale within a month.
Should our current site be fixed or rebuilt?
Fixing makes sense when the platform holds up and the problems are contained, for example content that needs rewriting or shipping that needs configuring. Rebuilding makes sense when every change needs a developer, when the platform cannot handle what you need to sell, or when your own customer and order data cannot be exported. We look at whether the site is really the problem before proposing to replace it.
Do you only work in Italy?
We are based in Montecatini Terme, in Tuscany, and clients there are followed in person, but we work with companies across Italy and with international projects. For web work, sector knowledge and continuity of support matter far more than distance.
What happens after launch?
Updates, backups, security and content changes stay available, and we show you how to handle the day-to-day yourself.
Let’s talk about your web project.
A free, no-obligation quote to understand how we can help you build an effective online presence.