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Aggiornamenti, eventi e novità dal mondo BIT Informatica.
Your direct booking channel is live. Why it still loses to the OTAs
Almost every property now sells directly from its own site. Far fewer see that channel grow. The reasons are rarely about design:…
Leggi → 05.08.2026Travellers ask ChatGPT which hotel. The big chains have already moved.
More and more guests don't open Google to choose where to stay: they ask an AI assistant, which recommends only a few…
Leggi → 03.08.2026AI agents in the SME back office: where to actually start
AI agents are moving into business software. But the value doesn't come from "switching on" AI: it comes from choosing the right…
Leggi → 19.07.2026Google Workspace and desktop Office: where it actually breaks
Many companies use Google Workspace for email but keep working in desktop Word and Excel. Almost nobody chooses this setup; they drift…
Leggi → 13.07.2026Data migration: why importing all your history into a new CRM is a mistake
When a company adopts a new CRM or BI platform, the temptation is to bring the entire history along. But importing old,…
Leggi → 06.07.2026AI Act: from 2 August 2026, AI users must disclose it
From 2 August 2026 the AI Act transparency obligations take effect: chatbots, generated content and deepfakes must be disclosed to users. Here…
Leggi → 24.06.2026Progressive Web Apps (PWA) or native apps: which is right for your business?
PWA or native apps for iOS and Android? Differences, real costs and when to choose one or the other. The BIT perspective…
Leggi → 17.06.2026AI in hotels in 2026: from chatbot to operational backbone
In 2026 AI in hotels becomes an operational backbone: PMS, revenue and guest experience. What a property really needs and how to…
Leggi → 07.06.2026Italian Zoho CRM Workshop 2026: the news we bring to our clients
BIT took part in the first edition of the Zoho CRM Workshop in Milan. Here are the concrete takeaways on agentic AI,…
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