News

Aggiornamenti, eventi e novità dal mondo BIT Informatica.

Your direct booking channel is live. Why it still loses to the OTAs

Almost every property now sells directly from its own site. Far fewer see that channel grow. The reasons are rarely about design:…

Leggi → 17.08.2026

Hotel software costs: why you pay all year for licences you use for half

Seasonal staffing doubles in summer, but software licences are billed twelve months a year. Where the waste hides in a hotel, and…

Leggi → 05.08.2026

Travellers ask ChatGPT which hotel. The big chains have already moved.

More and more guests don't open Google to choose where to stay: they ask an AI assistant, which recommends only a few…

Leggi → 17.06.2026

AI in hotels in 2026: from chatbot to operational backbone

In 2026 AI in hotels becomes an operational backbone: PMS, revenue and guest experience. What a property really needs and how to…